Dallas-based promotions agency The Marketing Arm has topped Promo magazine's list of the most creative agencies for 2010. In 2009, The Marketing Arm earned more than 20 industry awards, including nine Pro Awards, three Reggies, two Ex Awards, a Buzz Award, and an Effie. Among the various client programs winning awards last year were Doritos "Crash the Super Bowl," AT&T "Team USA Soundtrack," GameStop "Guitar Hero," and State Farm "Call Your Shot." In addition to topping Promo's list of best creative agencies, The Marketing Arm ranked second on the magazine's list of interactive agencies. In 2009, the agency created more than 300 digital programs for its clients, with a heavy focus on mobile, eCRM, and digital word of mouth.