Dallas agency tops Promo mag's "Most Creative" list for 2010

Seeded on Tue Jun 8, 2010 11:05 AM EDT (Yahoo!)

Dallas-based promotions agency The Marketing Arm has topped Promo magazine's list of the most creative agencies for 2010. In 2009, The Marketing Arm earned more than 20 industry awards, including nine Pro Awards, three Reggies, two Ex Awards, a Buzz Award, and an Effie.

business, digital, advertising, marketing, creativity, innovation, creative, interactive, promotion

Wins have come sparingly, but Danica Patrick, Dale Earnhardt Jr. have plenty of fans and personality

Seeded on Tue May 27, 2008 4:53 PM EDT (Palm Beach Post)

Forget about wins, pole positions or lap leaders. With Dale Earnhardt Jr. and Danica Patrick, it's much more about endorsements, merchandise, Q ratings and Sports Illustrated cover shots.

sports, celebrity, danica-patrick, endorsement, dale-earnhardt

Mario tops list of most appealing video game characters

Seeded on Thu May 15, 2008 5:31 PM EDT (Yahoo! Finance)

The Davie Brown Index (DBI) recently added 12 popular video game characters to its database of more than 1600 celebrities. Mario, the little dude with the red cap and mustache, ranked as most appealing among consumers, ahead of celebrities like Matt Damon and Ashley Judd.

entertainment, celebrity, pacman, endorsement, gaming, nintendo, mario, videogame, halo, techmo

Kobe's sitting pretty as endorsement deals come back

Seeded on Tue May 13, 2008 9:21 PM EDT (The Washington Times)

Marketers are beginning to come back to Kobe now that he's won the MVP and the rape allegations fade.

nba, sports, lakers, kobe, basketball, marketing, endorsement

How to beat Kobe and the Lakers

Seeded on Sun May 11, 2008 10:29 PM EDT ()

Former Kings and Warriors coach Eric Musselman outlines how to beat Kobe Bryant and the LA Lakers.

nba, sports, lakers, coach, kobe, basketball, coaching

Index: Miley's appeal, influence dip slightly as awareness spikes

Seeded on Wed May 7, 2008 7:22 PM EDT ()

How has the Vanity Fair photo-shoot impacted Miley Cyrus' career? According to one index, while her appeal and influence among consumers has dipped slightly, her awareness has skyrocketed.

entertainment, celebrity, hollywood, miley, cyrus

Payback time for women's sports? - Los Angeles Times

Seeded on Sat Apr 26, 2008 11:40 AM EDT (The L.A. Times)

latimes

Musselman looks at Dallas-New Orleans series

Seeded on Fri Apr 18, 2008 11:22 PM EDT (Musselman blog)

Former Sacramento and Golden State head coach Eric Musselman looks at the NBA playoff series between Dallas and New Orleans.

nba, new-orleans, sports, playoffs, mavericks, basketball, dallas, hornets

Dallas Cowboys stadium naming rights may top record deal | Dallas Cowboys News | Sports News |

Seeded on Sun Mar 30, 2008 12:15 AM EDT (The Dallas Morning News)

nfl, sports, cowboys, stadium, dallas, marketing, arlington, sponsorship

Slow and savvy can win marketing race, survey indicates

Seeded on Fri Mar 21, 2008 2:42 PM EDT (USA Today)

usatoday

Using sponsorship to grow your business

Seeded on Mon Sep 10, 2007 9:30 AM EDT (Newsday.com)

Good article about how small businesses can use sponsorships to help market themselves.

business, marketing, sponsorship, marketing-arm

Dungy, Lovie Smith rank among most likeable celebs

Tue Feb 13, 2007 9:59 AM EST

Neither broke a tackle, intercepted a pass, or won MVP honors during the Super Bowl on Sunday, but Tony Dungy and Lovie Smith scored big with U.S. consumers.

Continue reading this entry ...

Super Bowl win boosts Manning's image

Tue Feb 13, 2007 9:55 AM EST

What's a Super Bowl appearance do for a player's image? If you're Peyton Manning, it means a five percent boost in awareness nationally and increased trust among consumers.

Continue reading this entry ...